SplitMetrics’ Apple Ads Benchmark Dashboard

Stay on top of the latest trends, optimize and scale your Apple Ads campaigns with benchmark data on CPT, CPA, CPM, TTR, and CVR.

By metrics

Metric

• TTR

Category

• All categories

Country / Region

• Worldwide

Ad placement

• Search Results

Popular benchmark requests

• CPT — Games category
  United States — Search results
• TTR — All categories
  United Kingdom — Search results
• CVR — Entertainment category
  Worldwide — Search results
• CPA — Business category
  Worldwide — Search results

Key metrics

• 4.5M keywords
• 109M taps
• 1.2B impressions
• 71.7M downloads

Take a data-driven approach to scaling your Apple Ads

At SplitMetrics we are committed to helping mobile businesses around the globe succeed with Apple Ads faster and easier. Leverage SplitMetrics’ Apple Ads Benchmark Dashboard to assess your search results and Search tab campaign performance, find opportunities and win the competition.

Ready to unlock the full potential of benchmark data?

• Enjoy unlimited access to trends across top categories & regions
• Look back at historical benchmarks spanning up to 24 months
• Stay in the loop with data export to CSV & notifications on updates

Download the Report

Get key benchmarks with expert’s insights in one document

Download the latest SplitMetrics’ Apple Ads Benchmarks report with market insights and expert’s tips - understand your competition, positioning and craft your app growth strategy to make the most of Apple Ads!

Struggling to efficiently scale Apple Ads?

Try out our free Starter Plan of SplitMetrics Acquire, automate & optimize Apple Ads like a pro.