# splitmetrics.com > AI-optimized mirror of splitmetrics.com containing 25 pages totalling 14,250 words of clean markdown content, structured data, and semantic HTML. Original source: https://splitmetrics.com/. Last updated: 2026-06-15T18:06:53.007Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [Iris – Your AI Agent for Profitable App Growth](/content/site-root.html): An ecosystem of products and services for Apple Ads optimization, app launch, A/B testing, ASO and fully-managed app growth. (664 words) ## Articles & Blog Posts - [SplitMetrics’ Apple Ads Benchmark Dashboard](/content/benchmarks/index.html): Up-to-date insights on TTR, CVR, CPM, CPT, CPA. Gain essential Apple Ads benchmarks to spot emerging market opportunities, understand your ad campaign performance better, and find new ways to stand out in a crowded app marketplace. (257 words) - [Meet SplitMetrics AI](/content/ai/index.html): Discover SplitMetrics AI — an advanced ecosystem delivering 10x marketing efficiency for mobile-first companies. Leverage AI-driven tools for smarter decisions, faster growth, and higher ROI. (1,157 words) - [MSQRD: 5 App Viral Marketing Hacks Which Enhanced Conversion by 13%](/content/cases/msqrd-app-viral-marketing-hacks/index.html): The MSQRD team managed to make the most of their viral success using A/B testing to nail a perfect screenshots set which boosted conversion. (1,488 words) - [cases/hobnob-app-optimizing-with-splitmetrics/index.html](/content/cases/hobnob-app-optimizing-with-splitmetrics/index.html) (1 words) - [blog/ab-testing/index.html](/content/blog/ab-testing/index.html) (1 words) - [Pixel Federation: Reinforcement of Pre-Launch Store Optimization Phase with A/B Testing Results in 25% Conversion Boost](/content/cases/pixel-federation-pre-launch-store-optimization/index.html): Pixel Federation used SplitMetrics to reinforce pre-launch app marketing. A/B testing helped to identify the winning concept with 25% better conversion. (989 words) - [ZiMAD Gets 36% Conversion Uplift by Optimizing App Store Screenshots for Japan](/content/cases/zimad-app-store-screenshots-localization/index.html): ZIMAD shares the insights into localizing app store screenshots of their game for the Japanese market and getting 36% conversion uplift. (1,274 words) - [MyTona: Halloween Update of App Icons Helps to Increase Conversion by 9%](/content/cases/mytona-app-icons-halloween-update/index.html): MyTona increased their game conversion rate by 9.1% optimizing its icon for Halloween. The tests also proved the efficiency of ‘action mouth’ strategy. (780 words) - [Mallzee: Learning Value of Store Optimization Negative Results and Getting 10% Conversion Improvement](/content/cases/mallzee-interpretes-store-optimization-results/index.html): Mallzee understood the true value of A/B testing negative results and identified the icon design that resulted in 10% boost. (968 words) - [OLBG: Optimization of iOS Screenshots Brings 61% Conversion Boost](/content/cases/olbg-ios-screenshots-optimization/index.html): OLBG used SplitMetrics A/B tests to improve conversion rate and maximize store presence. Optimization of iOS screenshots skyrocketed conversion by 61%. (815 words) - [blog/app-store-screenshots-aso-guide/index.html](/content/blog/app-store-screenshots-aso-guide/index.html) (1 words) - [blog/aso-mistakes-affecting-app-visibility-and-conversion-rate.html](/content/blog/aso-mistakes-affecting-app-visibility-and-conversion-rate.html) (1 words) - [blog/mobile-a-b-testing-sample-size/index.html](/content/blog/mobile-a-b-testing-sample-size/index.html) (1 words) - [blog/app-store-optimization-best-practices/index.html](/content/blog/app-store-optimization-best-practices/index.html) (1 words) - [blog/google-play-app-description/index.html](/content/blog/google-play-app-description/index.html) (1 words) - [blog/mobile-app-monetization-strategies-2019/index.html](/content/blog/mobile-app-monetization-strategies-2019/index.html) (1 words) - [blog/guide-to-mobile-app-advertising/index.html](/content/blog/guide-to-mobile-app-advertising/index.html) (1 words) - [ZiMAD: App Screenshots Redesign Results in 32% Conversion Lift](/content/cases/zimad-app-store-screenshots-redesign/index.html): ZiMAD A/B tested redesigned screenshots for their game. Appealing characters, action-packed captions and gameplay background triggered 32% conversion boost. (732 words) - [Google Play — fees and programs](/content/blog/google-play-apple-app-store-fees/index.html): Google Play and the Apple App Store only charge commissions when you sell something digital through their ecosystems - a free app with no digital sales doesn't generate extra costs. (1,600 words) - [sitemap_index-xml.html](/content/sitemap_index-xml.html) (10 words) - [page-sitemap-xml.html](/content/page-sitemap-xml.html) (229 words) - [glossary-sitemap-xml.html](/content/glossary-sitemap-xml.html) (361 words) - [cases-sitemap-xml.html](/content/cases-sitemap-xml.html) (451 words) - [post-sitemap-xml.html](/content/post-sitemap-xml.html) (2,466 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/robots.txt): Crawler directives